Client project
The Embroidered Patch: a custom patch website built around the quote
Design and build of theembroideredpatch.com: an interactive patch builder, a material board, a three-step quote form, order tracking and more than 300 pages covering patch types, industries, U.S. locations and gallery work.
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The brief
The Embroidered Patch makes custom embroidered, PVC, chenille, woven, sublimated, printed and leather patches for departments, clubs, schools, teams and brands across the United States. The website had to explain how the patch types differ, help visitors describe the patch they want without knowing the trade terms, and turn that into a quote request with everything needed to price it.
What we built
- A hero built like a patch workshop, with the four things buyers ask first answered up front: a 10-piece minimum, free artwork review, custom shapes and backings, and nationwide service.
- A material board where visitors switch between six patch materials to see each one up close, with its texture, edge, best uses and available backings.
- A "build your patch in 30 seconds" configurator: type, shape, size, quantity, backing and use update a live preview and a work ticket, and the choices carry straight into the quote form.
- A three-step quote form (your details, patch details, artwork and delivery) that collects size, quantity, shape, backing, border, a needed-by date and artwork files, with a consent checkbox and a hidden spam trap.
- A search-ready structure: dedicated pages for 14 patch types, 100 industry pages from fire departments to fashion brands, 51 location pages, a searchable gallery of more than 120 projects and a blog, all listed in an XML sitemap.
- Trust and compliance details: a clear statement that the company is not affiliated with military, police, fire or government bodies, consent-based analytics that stay off until a visitor allows them, and an order-tracking page.
Delivered
- Website
- Full design and build, live at theembroideredpatch.com
- Interactive tools
- Patch builder, material board, gallery search and filters, order tracking
- Quote flow
- Three-step quote form with file upload, fed by the patch builder
- Content structure
- More than 300 pages: patch types, industries, locations, gallery and blog
- Compliance
- Consent-based cookie banner, non-affiliation notice, privacy policy
Screenshots
Inside theembroideredpatch.com

The patch builder: every choice updates the preview and carries into the quote form.

The material board explains six patch types side by side.

Industry navigation built as a uniform wall, leading to 100 industry pages.

The quote form is split into three short steps.

The gallery is searchable and filterable by patch type, industry and state.

Each patch type has its own page with specs, uses and a quote button.