Content is the critical path
Most website delays come from waiting on copy and photos. Planning content early keeps the project moving.
Website design and development that looks like the same company people meet in person.
Your website is often the first place people check you out and the place they go after meeting your team. We design and build sites that explain clearly what you do, are easy to use on a phone, and carry the same brand as your uniforms, signs and printed pieces.
What this covers
What website design and development includes.
Nothing is produced, installed or launched until you have approved a proof.
- Structure and content planning
- A sitemap and page plan built around what visitors need to find and what you need them to do, including a page for each service.
- Design
- Layouts, typography and components drawn from your brand guidelines, designed for phones first and scaled up.
- Development
- A fast, accessible site built on the platform agreed for the project, with forms that work and content you can update.
- Ad landing pages
- Focused pages for each service or ad group, so people who click an ad land on content that matches what they searched for.
Who it suits
Usually a good fit for
- Businesses whose site is out of date or hard to use on a phone
- New brands that need a credible site at launch
- Teams preparing to run search ads and needing specific landing pages
- Organizations whose site no longer matches their physical brand
To start
Useful to include in your inquiry
- Your current website address, if you have one
- What the site needs to do: calls, quote requests, bookings, information
- The services or products each page should cover
- Content you already have: copy, photos, brand guidelines
- Two or three sites you like, and what you like about them
- Any tools it must connect to, such as a CRM, booking system or email platform
- Your target launch date and a budget range, if you have them
Missing some of this? Send what you have. We will ask for the rest.
Plan a website projectProcess
From first message to handover.
We confirm the schedule for your project in the quote; it depends on scope, quantities and materials.
- 1
Discovery
We learn about your audience, services, goals and the content you have.
- 2
Structure
You approve a sitemap and page plan before design starts.
- 3
Design
You review designs for key pages on mobile and desktop.
- 4
Build and test
We build the site and test it across common browsers and devices, including forms, navigation and basic accessibility checks.
- 5
Launch and handover
We launch, set up redirects from old pages where needed and show your team how to update content.
Worth deciding early
What usually shapes the result.
Who updates the site
If your team will edit pages, the platform should suit them, not just the launch.
One page per ad group
Sending every ad to the homepage makes visitors hunt. Dedicated service pages match what people searched for.
Privacy and tracking
Analytics and ad tracking need the right disclosures, and consent where your markets require it. Plan it before launch.
FAQ
Website Design & Development questions.
Do you write the website content?
We help structure and edit content so it is clear and specific. If you need pages written from scratch, say so in your inquiry and we will include it in the scope and quote.
Which platform do you build on?
It depends on the project. We recommend a platform based on who will update the site and what it needs to do, and confirm it in the proposal before design starts.
Do you provide hosting and maintenance?
Hosting and ongoing support can be discussed as part of the project. Tell us what you have today and what help you want after launch, and we will include the options in the quote.
Will a redesign hurt our search rankings?
A redesign can affect rankings if old URLs disappear. We plan redirects from old pages to new ones to reduce that risk, but no one can guarantee search rankings.
Can you build landing pages for our ads?
Yes. We can create a focused page for each service or ad group so the ad, the keyword and the page all match.
Recent work
The Embroidered Patch
Often paired with
Ready to talk about your website design & development project?
Send a short description and any artwork or files you have. The inquiry form is already set to this service.